Real Estate Stats
There are approximately 1.3 Million REALTORS in America today. That being said how are you going to differentiate yourself from the rest? Why should a potential client choose you, do you have a better looking Facebook, do you have a monthly newsletter, what makes you different & better? How does a client decipher who they are going to use as a Realtor, and how they find the Realtor they choose. Over the past week I have been researching on what is important to a potential client in their Realtor search & how to make yourself look more appealing online.
According to 2013 National Association of REALTOR® research, online buyers value the following real estate information most:
Photos (86%)
Detailed Property Information (84%)
Virtual Tours (68%)
Agent Contact Information (45%)
Neighborhood Information (44%)
Interactive Maps (43%)
REALTORS® by gender: Male 43%; Female 57%
Home Buyer Statistics
Active home search:
- Number of weeks searched: 12
- Number of homes seen: 10
First-Time vs. Repeat Buyers:
- First-time buyers: 39%
- Median age of first-time buyers: 31
- Median age of repeat buyers: 51
Buyers who definitely would use same agent again: 84%
Actions taken as result of Internet home search:
- Walked through a home viewed online: 62%
- Found agent used to search/buy home: 32%
- Drove by/viewed a home: 76%
Information sources used in home search:
- Internet: 90%
- Real estate agent: 87%
- Yard sign: 53%
- Open house: 45%
- Newspaper ad: 27%
- Home book or magazine: 18%
Percent of business generated by REALTOR® personal web site (all REALTORS®):
- 0 percent: 32%
- 1-5 percent: 26%
- 6-10 percent: 16%
- 11-25 percent: 12%
- 26-50 percent: 8%
- More than 50 percent: 4%
Read more here Stats here: http://www.realtor.org/field-guides/field-guide-to-quick-real-estate-statistics
